ABSTRACT
Green awareness pertains to the extent to which individuals are aware about the environmental issues, green things and green practices. For the present study, green practices include information seeking practice of individuals from various sources and whispering it to others. It involves sharing knowledge about green practices and convincing others to perform these practices. The action-based experimental research study was conducted in Ludhiana district of Punjab consisting of three government senior secondary schools from the urban area. Two of the schools served as experimental groups while the third acted as control group. A total of 150 students, 50 from each school were selected randomly. The primary objective of the study is to enhance awareness, green seeking and green whispering practices among the students followed by intervention. The pre-collected data indicated limited awareness, information seeking and whispering practices related to green among both control and experimental group. To address this intervention was developed for the experimental group based on Fogg behavior model which includes three components for behavior change i.e. ability, motivation and prompt/trigger. Following the intervention, the results showed a significant increase in awareness, information seeking and whispering practices in experimental group students with a mean score improved from x̄ = 2.69 to x̄ = 3.67 for information seeking and x̄ = 1.04 to x̄ = 1.97, for green whispering practices. It indicates that the intervention was effective in changing the behaviour and promoting practices that foster green behaviour.
AUTHOR AFFILIATIONS
Department of Extension Education and Communication Management, College of Community Science, Punjab Agricultural University, Ludhiana, Punjab, India - 141004
CITATION
Garbyal S, Gupta RM and Sharma P (2025) Building Green Awareness and Practices among Urban School Students through Interventions Based on Behaviour Change Model. Environmental Science Archives 4(2): 485-493.
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